Why Companies Need a Chief Longevity Officer to adapt to the Longevity Economy
What a Chief Longevity Officer can do for you and your business. What industries will we see the Chief Longevity Officer impact first?
87% of Americans would like to take steps to live healthier for longer, according to a recent Ipsos survey.
Being healthy is no longer about fitness and diet. Rather, it is an all-encompassing lifestyle. Traditionally, people have bought from brands that are celebrity-endorsed, sustainable/equitable, and impact-driven. Now, they are looking for brands that will help them and their families live better, healthier, and longer.
This goes beyond where people are spending their money, though. It extends to where and how they spend their time. Increasingly employees are placing priority on health and longevity.
This is why a Chief Longevity Officer is a crucial company staff member. Someone who can advise CEOs on how to implement a strategy to improve the healthspan and lifespan of their customers and employees, both in their work and home environments.
The Chief Longevity Officer (CLO) will help teams design longevity-focused products and experiences, drive strategic partnerships with experts, brands, and technology to build healthier products, and educate companies' leadership on the health impact of their products.
In the near future, we will see the rise of the CLO. Their impact will be far and wide, well beyond what is even imaginable now. Some industries primed for the benefit of CLO are: travel & transportation, food & restaurant, healthcare & life sciences, technology and real estate.
Longevity Optimized Travel and Transportation
Impact in this industry may be both easiest to understand and envisage due to its current sleep disrupting, inflammation inducing and anxiety producing nature.
Airlines and airports
The negative mental health impacts of travel will be addressed through a mixture of VR, light, greenspace, movement and cryotherapy. Some of these components will exist across the full experience, whilst some will be exclusive to futuristic airports and have a longer duration to execution.
Trains and Subways
The increased emphasis on mental health will be seen here too, with wholesale changes to the auditory and visual experiences to emphasize a much more calm experience. Going hand in hand with this will be upgraded sanitary measures with self cleaning surfaces and positive air flow.
Longevity Optimized Food and Restaurant Industry
Perhaps a more simple pivot for the industry rather than the overhaul that will be seen in the travel and transport industry, the restaurant industry will see the impacts of the longevity economy too.
The increased personalization of nutrition based on nutrigenomics and epigenetic factors will combine with the increased integration and communication between personal and business technology to drive increasingly bespoke menus.
Think; you know what food is optimal for you, and based on this (shared ahead of time) with the restaurant, you receive a bespoke menu (perhaps at the intersection with your guest’s diet).
The natural preceding factor to this is, of course, the grocery service integration and delivery. But looking further upstream, there is the opportunity for personalized nutrition to be integrated into products before they even hit the grocery store, augmenting food and beverage with vitamins and minerals of need (rather than the old ‘multivitamin a day’ approach).
Longevity Optimized Healthcare
Integrated, personalized (to the level of the individual), and preventative is where things are undeniably headed, as displayed by Hearty.
Individuals’ genetic and epigenetic differences will be appreciated and catered to. This will impact drug dosing regimes or even treatment selection. The efficacy of these treatments will be tracked, with the feedback timeline being significantly reduced via remote monitoring.
The remote nature of medicine will be further enabled by wearable technology, which will facilitate better use of resources in institutions and fewer nosocomial infections and harm resulting from medical errors.
Social media will be part of this, too; when under care, content and advertising on social media will focus on patient education rather than the next consumer fad.
The insurance industry, long ripe for overhaul, will look unrecognizable. The first signs of this change are evident already with the likely entrance of Apple into the market, which no doubt signifies a move towards incentivizing health behaviors and predictive modeling.
Longevity Optimized Real Estate
Perhaps not the industry readers would consider being impacted; our living environment and home will change significantly as longevity becomes more of a focus for consumers. In part, what people want in their homes has already significantly shifted post-Covid-19 pandemic.
The loss of community is said to be, in many ways, the beginning of the downfall of society. To combat this, community amenities will focus on the generation and facilitation of community. Think green spaces, food gardens, and wellness rooms.
The home, too, will change with a large emphasis on recovery and recharging. To better facilitate sleep, electronics will be on circadian clocks to modify light, sound, and stimulation in general. Showers will go beyond cleaning, transforming into a cabin integrating red light therapy, cold plunge, and sauna. Whilst there has been significant interest and adoption of Japanese toilets recently, the toilet of the future will track bowel and bladder habits, analyze waste and provide reports and recommendations therefrom.
Don’t get left behind in the longevity economy. It is time to have a Chief Longevity Officer to help leaders, customers, and employees live healthier lives. Reach out for a discussion about CLOs and how we can help.